SCIENCE MEETS DESIGN MICHELMAN | BRANDING
We rebranded Michelman a chemical solutions specialist differently than any other chemical company in its superior class. We co-created with personal connections - scientists. ‘Emulsions’ and ‘the periodic table of elements’ became themes out of that, and we provided two pathways in the form of expression boards.
Pathway 1
Pathway 11
Created for lpk’s service team and Michelman