strategic brand design & innovation

Perez Mitchell delivers strategic thinking that creates engaging experiences through a lateral thinking approach. Drawing inspiration from the ever-changing world around us by identifying design and behavioral trends throughout the dynamic global landscape. Using these approaches to ensure your brand has a distinct and "own able" point of difference from the competition while also ensuring that these brands fit within consumers' rapidly changing lifestyles. Brands, if brought to life correctly, can have a surprising impact as they connect emotionally with consumers. Inspired by you, your brands and your consumers' experiences and needs.

Some brands leveraged; Nike, Nestle, P&G, Kellogg’s, Kraft Foods, Kroger, Walmart, Cosco, BIC, Fiesta, Farm Rich, Jarlsberg, Prosource, Midas, Horizon USA, Think Thin, Mountain Hardwear, De Cala Winery, Holiday Inn, Beauty Rest Black, Mattel, Starbucks, Pepsico, Conagra, Valtech, Curad

All product and company names are trademarks™ or registered® trademarks of their respective holders.

OMNI-CHANNEL STRATEGIC DESIGN WITH THE FOLLOWING CAPABILITIES

Strategy, Package Design/Packaging, Innovation, Branding, Positioning, Copywriting, Whitespace, Graphic Design, Art Direction, Social Media, Digital Design, Print Design, Retail/Shopper Marketing, E-commerce

Juliana Perez-Mitchell Creative Director

Juliana Perez-Mitchell

Independent Strategic Creative Director

CONTACT

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About Juliana

Juliana is based in Chicago's Lincoln Park and brings a wealth of experience from top-tier design agencies across the Midwest & East coast. A Miami University graduate with a BFA in Graphic Design, she’s known for her conceptual and strategic approach to design, thriving in environments that prioritize process and collaboration. Juliana’s unique method blends innovation and design to both launch new brands and refresh existing ones.

Originally from Costa Rica, Juliana’s upbringing was shaped by a deep connection to sculpture and food science. Her early exposure to the consumer goods industry, including companies like Kellogg's and Nestlé, introduced her to “mystery food” — unbranded, top-secret products. Juliana would taste these products and imagine how they could be named, packaged, and marketed. This hands-on experience with sensory details sparked her passion for making products, companies, and designs better.

Her focus on the consumer experience is at the heart of everything she does, using design principles and psychology to create authentic, emotional connections. Juliana is a designer who deeply cares about how people interact with and perceive the work she creates.