strategic brand design & innovation

Perez Mitchell delivers strategic thinking that creates engaging experiences through a lateral thinking approach. Drawing inspiration from the ever-changing world around us by identifying design and behavioral trends throughout the dynamic global landscape. Using these approaches to ensure your brand has a distinct and "own able" point of difference from the competition while also ensuring that these brands fit within consumers' rapidly changing lifestyles. Brands, if brought to life correctly, can have a surprising impact as they connect emotionally with consumers. Inspired by you, your brands and your consumers' experiences and needs.

Some brands leveraged; Nike, Nestle, P&G, Kellogg’s, Kraft Foods, Kroger, Walmart, Cosco, BIC, Fiesta, Farm Rich, Jarlsberg, Prosource, Midas, Horizon USA, Think Thin, Mountain Hardwear, De Cala Winery, Holiday Inn, Beauty Rest Black, Mattel, Starbucks, Pepsico, Conagra, Valtech, Curad

All product and company names are trademarks™ or registered® trademarks of their respective holders.

CAPABILITIES & Services

Package Design/Packaging, Innovation, Branding, Positioning, Copywriting, Whitespace, Graphic Design, Art Direction, Social Media, Production Design, Industrial Design (Product & 3D Structural Packaging), Digital Design, Print Design, In-store messaging, Shopper Marketing (Retail and Point of Sale), Event Marketing, Experiential Design, Trade Show Exhibit, Art Direction, Creative Direction, Mentoring younger designers, Naming & More

Juliana Perez-Mitchell Independent Designer & Creative Director

Juliana Perez-Mitchell
Independent Designer
& Creative Director

About Juliana

Juliana is based in Chicago’s Lincoln Park. She has a wide range of experience from top design agencies in the midwest. An alumni of Miami University with a BFA in Graphic Design, She is a very conceptual and strategic designer who thrives on process and collaboration. Juliana uses a unique approach to design & innovation to create new brands as well as refresh brands.

Originally from Costa Rica, she grew up around sculpture and food science. Exposed to the consumer goods industry (Kellogg's, and Nestle) at a young age, Juliana was exposed to "mystery food" (un-branded top secret products). Juliana would taste the product and imagine how it would be named, packaged, branded, and sold. Juliana has always been passionate about making products, companies, and designs better. Its this experience with sensory that makes her a designer who really cares about the consumer experience in all aspects and deliverables. She creates human and emotional connections through design using design principles and psychology.