BIC  |  FASHION & NIGHT OUT SERIES

Created new unseen patterns for two BIC fashion lighter series. Cues were found walking down 5th avenue in NYC, to find the latest fashion trends. These trends were then presented to the client and we mixed and matched design cues into several buckets to create fresh patterns. This resulted in highly desired sell out lighters.

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Trends discovered to mix & match

Results

A COUPLE YEARS LATER FASHION SERIES LIGHTER IS MOST POPULAR ON BIC SITE

8 PACK AVAILABLE TODAY

FINAL FASHION SERIES COLLECTION featured in bic’s catalog