Tampico BEVERAGE, GLOBAL
As a Senior Art Director at Tampico Beverages, I lead the design and development of product packaging, advertising and shopper marketing ensuring it reflects its brand identity and meets the needs of their consumers. In close collaboration with marketing, sales, and R&D to create packaging that is both visually striking and functional. I designed packaging that enhanced brand recognition and drove up sales in domestic and global markets. More products to be featured as they come out, work was done for multiple countries in Latin America including Guatemala, Mexico, Bolivia, Brazil, and Costa Rica. As well as multiple African countries, Iran and the Philippines.
IN MY PROCESS I START WITH MOOD BOARDS AND SKETCHES FOR MYSELF AS WELL AS TO ART DIRECT OTHER DESIGNERS AND AGENCIES
