Tampico BEVERAGE, GLOBAL
As a Senior Art Director at Tampico Beverages, I ‘managed up’ and led the design and development of product packaging, advertising and shopper marketing ensuring it reflects its brand identity and meets the needs of their consumers. In close collaboration with marketing, sales, and R&D to create packaging that is both visually striking and functional. I designed packaging that enhanced brand recognition and drove up sales in domestic and global markets. More products to be featured as they come out, work was done for multiple countries in Latin America including Guatemala, Mexico, Bolivia, Brazil, and Costa Rica. As well as multiple African countries, Iran and the Philippines.
IN MY PROCESS I START WITH MOOD BOARDS AND SKETCHES FOR MYSELF AS WELL AS TO ART DIRECT OTHER DESIGNERS AND AGENCIES
ANOTHER FULL BOOK OF SKETCHES! THIS IS MY FAVORITE PART
CREATIVE DIRECTION
Pushed this from ai/graffiti inspired round 1, to a full fledged unique custom design from the illustration to the typography in 3 rounds
Now at Walmart: Tampico Iced Tea!
We brought the street to the shelf—introducing our bold new graffiti-inspired designs that give iced tea some serious edge. They might not be your go-to for a quiet picnic, but they definitely earn a spot in any portfolio.
Creative Direction: Juliana Perez-Mitchell
Design: Jill Sanchez
Illustration: Oliver Meinerding
Sales Leadership: Steve Davis
DESIGNS CREATED FOR ADVERTISING CAMPAIGNS, POS, FIELD MARKETING, RETAIL, AND REDESIGNED PACKAGING
See Authentic Social for more Photography shot for Tampico Beverages