P&G ALWAYS  |  Development of packaging and RPWS

Insights as the Latina target market, concept development, patterns, inspiration, and creation of RPWs for a new product launch in Mexico; product results exceeded corporate executions, leading to subsequent launches in other global markets such as China & Brazil. Resulted in being the ‘best selling Always pack ever’.

Inspired by princess and sporty girl personas

China SKU is to represent how design was executed across seas, Perez Mitchell was not a part of that SKU specifically

Final work promoted by famous telenovela stars like Altair Jarabo, copyrights reserved for P&G