INNOVAtion FOR Nike Basketball | Real World Concept
(presented at Nike Headquarters)
Using co-creation and archetypes by combining the idea of super heroes and athletes, we delivered a design strategy to serve as the foundation for 2012 campaigns & beyond. According to the Global Brand Director of Nike, this was “the most innovative approach in the past 10 years, this exposed a huge opportunity area for us”. Our insights and inspiration led to the way Nike is portrayed today.
Co-Creation with target market
Innovation inspired by train epic methodology, many other product ideas created and presented to Nike
Presented at Nike Headquarters
In market results, inspired by our co-creation, innovation & consumer research
Last week we got a look at this pair of kicks as part of the Nike Zoom Hyperflight “Superhero / Superhuman” collection, This “Lightning” version represents Kevin Durant, and is inspired by his quickness on the court.
Nike Zoom Hyperflight "Lightning"
Retail at $150. Bid for over $300 today.
Final results created by Nike
Original sketch created by Perez-Mitchell for Crush Republic & Nike
Innovation also created for:
Nestle;
NesQuick, shopper innovation
NesCafe, usability innovation
Breakfast Essentials , shopper innovation
Juicy Juice, shelf innovation
Medline Industries;
Curad, new product innovation
Microkill, structural innovation
Hospital, confidential