Drees HOMES: Elliott Farm community & design | MADE FROM SCRATCH
Created an identity for a brand new Drees homes community with a new farm lifestyle in mind. Beyond design our research led to some of the amenities the community offers. Inspired by art classes (planned to be held in the community barn) as well as home gardening and energetic, social families. We wanted to create that old place where people come knocking again.
The final logo inspired Drees to build an actual windmill on the property and the brand created a memorable and sell out neighborhood in the community. Some homes were selling based solely on the brochure before the homes were actually built.
Created for McMillen Creative | President: Marcia McMillen | Designer: Perez-Mitchell Design
Community Banners
Final Brochure Cover
The Windmill was made to match the logo, and we created the signage art as well
Video credit to MJRMedia